What does a marketing agency in Antwerp cost?
What does a marketing agency in Antwerp charge? Hourly rates, monthly fees and advertising budgets for SMEs, clearly explained.
You want more customers through online marketing, but you have no idea what it costs. That is understandable: agencies rarely communicate openly about prices. In this article, we explain what an SME can expect from a marketing agency in Antwerp: hourly rates, monthly fees and the advertising budget you need on top.
The short answer
Most SMEs pay a marketing agency in Belgium between €1,500.00 and €5,000.00 per month for management and strategy, excluding advertising spend. If you work on an hourly basis, rates generally range from €85.00 to €150.00. The prices in this article are indicative and depend on the number of channels, your goals and how much you handle in-house.
The three cost components
1. Setup costs
Before your campaigns go live, the foundations need to be right: tracking (GA4, conversions), account structure, audiences and an initial set of ads (such as Google Ads) or emails. Expect a one-off cost of between €500.00 and €2,500.00, depending on how much is already in place.
2. Monthly management
This is what you pay for optimisation, new ads, reporting and strategy. A single channel, such as Google Ads alone, is often at the lower end of the range, while a mix of paid social, Google Ads and email marketing sits towards the upper end.
3. Advertising budget
This money goes directly to Google, Meta or LinkedIn and is separate from the agency's fees. For a local SME, €1,000.00 per month is a realistic minimum to gather enough data and make adjustments.
What determines the price?
- Number of channels: Google Ads, Meta, LinkedIn, email or SEO.
- Your market: local in Antwerp, national or international.
- How much content is needed: ads, visuals, video and blog articles.
- What is already in place: good tracking and a website reduce setup work.
- Reporting and meetings: monthly or weekly.
Freelancer, agency or in-house?
A freelancer is often cheaper per hour, but you depend on one person and their specialisation. An in-house marketer can quickly cost more than an agency once you include salary, tools and training. An agency gives you several specialisations at once and is more flexible to scale up or down.
How do you know whether it is worth the price?
Do not look at the cost alone, but at what a new customer is worth to you. If you know a customer's average value, you can calculate how much you can afford to pay per lead or sale. A good agency starts with that calculation and reports on revenue and leads, not just clicks and impressions.
Frequently asked questions
What does a marketing agency cost per month?
For SMEs, usually between €1,500.00 and €5,000.00 per month for management and strategy, excluding advertising spend.
How much advertising budget do I need as an SME?
A realistic minimum is €1,000.00 per month per channel to gather enough data.
Do I have to sign a long-term contract?
That varies by agency. Always ask about the notice period and what happens to your accounts and data when you leave. They should always remain yours.
What does Coral Media cost?
[CHECK: our own price indication or "We work with a fixed monthly fee tailored to your needs. Book an introductory call for a proposal."]
Wondering what it would cost for your business?
Book a no-obligation introductory call and we will estimate the costs based on your goals and market.
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Coral Media
Digital growth agency in Antwerp, we help SMEs grow through data-driven marketing.